The Goal

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CB Eats is an app focused on ordering food online from Cape Breton area restaurants in just a few taps. Unfortunately, there weren't many visual updates since its launch and so its navigation and key elements are obsolete. The goal was to give the app a new facelift, increase its visual appeal, and enhance the user experience through UI, making it easier to find your next meal.

The Design Process

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The process was divided into 4 phases:
1. Understand: the requirements, create user personas and define use cases.
2. Research: Analyze competitors, research the latest UX trends and keep an eye on guidelines.
3. Understand: gather ideas, draw sketches & wireframes, and evaluate and re-draw.
4. Design: design images, create prototypes, and define UX guidelines.

Branding

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User Research

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Project Goals:
1. To help people in Cape Breton reach out to various restaurants of their choice.
2. To help restaurants reach out to a wider market.
3. To deliver orders to respective customers who place orders using the app.
4. o improve the cashless economy system.

User Goals:
1. See various dishes prepared by various restaurants in Cape Breton.
2. Place orders.
3. Request to deliver or pick up the orders.
4. Track order.
5. Pay through the app.

Target Users:
1. People who're busy and want a different kind of food.
2. People who don't know how to cook and want a good meal.
3. People hanging together who want to provide food for the group.
4. People who are working and don't have time to prepare a meal.