John Lewis & Partners (formerly John Lewis) is a brand of high-end department stores and online shopping operating in Great Britain, Ireland and Australia. The brand has existed since 1929 and is constantly facing the challenge of keeping relevant for its consuming public.
Many people feel intimidated by department stores because there are many options to choose from, a limited number of pieces to try and is a time-consuming process. The briefing was to design a service or product that would bring the John Lewis brand into the lives of time-shorturbanites and bring them to the brand.
The Idea
Using motion capture and augmented reality, the idea is to provide John Lewis t-shirts with position markers so the UI in the app can render the collection directly to the person's body using it's cellphone camera to try new John Lewis collection virtually.
How It Works
The customer just has to grab an e-shirt from any of the John Lewis distribution spot. Put the e-shirt, download the John Lewis App, turn on the camera as if they were taking a selfie and let the tracker technology scan John Lewis markers. Then, the person will be able to try any clothes of its collection as if the user were really wearing the clothes.
If the customer wants to buy something they tried, they would make the payment through the app and choose to receive the product in their home or pick it up in a John Lewis store.
Visual Concept
To support the idea we developed the logo, a prototype for the app, two posters and a video explaining the concept.
App Screens Design
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Posters made to communicate the new E-Shirt Collection to female and male audiences.
Video case
A video was made to explain the concept and how to use the new E-Shirt Collection app.